Definition of Philosophy: Forms central parts of company's beliefs and characters

1) People

• We recognise employees as the most important asset of the company. Every employee is important to us and we value the contributions made by every employee.
• The basis of people is their livelihood. The Company is responsible for the basic needs of our employees. We believe in ‘They work with us but not for us’.

2) Integrity

• We conduct our business with honesty and in accordance to the company’s and statutory regulations.

 3) Career

• Everybody who comes into the Company is looking to build a career. We assess people’s strength and weakness and try to help them, to carve a career path.
• In view of this, we will constantly upgrade our employees’ skills level through internal and external training programmes in order to better prepare them for the knowledge-based economy. Such practices will maintain employees' enthusiasm in the job.

 4) Social  Commitment

• In order to have a wholesome life, we encourage all employees to contribute to the society by supporting their efforts through voluntary charity activities. We organise charity events at the corporate level and also support employees’ charitable contributions by giving them time off to fulfill their volunteer commitments.

 5) Quality Food & Service

• We serve only what we eat.
• All guests are our friends.

 6) Family & Health Commitment

• We encourage our employees to strike a healthy balance between work, family and health.

 7) Hygiene & Cleanliness

• As a licensee of a food establishment, we ensure our food handlers observe a high level of food and personal hygiene and standards at all times. 

 8) Capability Development

• We enhance and expand employees’ capability at the individual, functional and organisational levels, integrating and synergising many cross-functional and multi-disciplinary teams for Total System Capability.

 9) Safety

• We are committed to promoting a safe and healthy work environment for our employees and customers who dine at our outlets.

 10) Corporate Social Responsibility (CSR)

• We conduct our operations in an environmentally friendly manner, operating in an economically, socially and environmentally sustainable manner.