Apex-Pal International Ltd, The Innovative Food People, is proud to be the first to open a halal Japanese conveyor belt restaurant in Singapore.
Launched as a halal restaurant in March 2008, Hei Sushi is the answer for everyone who loves healthy and tasty Japanese food, especially those in the Muslim community, and those who prefer ‘no pork no lard’ dishes.
As a favourite among Singaporeans, sushi and Japanese fare has been pretty much a non-halal dish. However, much has changed in the past few years as demand for halal Japanese fare has gone up. Thus, Hei Sushi, modeled after its sister brand, “Sakae Sushi” bridges this gap for good quality Japanese dishes at affordable price, using halal ingredients. It also gives a common dining space for Singaporeans to dine out at a hip and fun Japanese conveyor restaurant with their Muslim friends.
At Hei Sushi, diners get to choose from a comprehensive menu of over 200 varieties of delicious Japanese dishes. Besides sushi, there are yakimono items grilled to perfection, kaminabe (paper hot pot soup dishes), don or rice dishes, and value-for-money bento sets. Kids will also enjoy the Kiddy sets created just for them. What makes Hei Sushi so unique is that some of the food offered here cannot be found in any other sushi parlour. Dishes like Spicy Ebi Yaki (Spicy Grilled Prawn) and Spicy Ika Yaki (Spicy Grilled Squid) are specially created by our Chef to cater to the taste buds of our fellow Malays.
With our first halal restaurant strategically located near all the amusement parks, Hei Sushi is definitely an ideal dining location for any family outing.
In the same innovative spirit, we have created a logo and name with the same bearing as our successful sister brand, Sakae Sushi. “Hei” has the same definition as ‘Sakae’, meaning growth and development in Japanese. More importantly, it also carries the same commitment to provide quality food and customer service to its valued consumers.
The Flowers in perpetual bloom, amongst many other elements, is an implication of spiritual and physical refreshment. It also symbolizes abundance and an every-blooming celestial garden.
Long known as a traditional colour of the Muslim community, the green is the main colour used in the logo. The lighter green is also the colour of its sister brand – Sakae Sushi. Taken together, it signifies growth, fresh and clean, and last but not least, healthy good food. |