Our Brands
At Apex-Pal International Ltd, we take pride in being The Innovative Food People. From the opening of our first restaurant in 1997, Sakae Sushi, offering Japanese casual dining, we have created seven other culinary delights to tantalize your taste buds.
We have extended our Japanese fare to include Teppanyaki, pizza, noodles and fine dining. That’s not all. If Japanese food is not your cup of tea, check out our sweet and savoury crepes that are good as a snack or a meal on its own! Check them out!
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“Sakae” means growth in Japanese and this is the brand’s guiding vision. The Sakae frog symbolises a brand that is far sighted and poised to grow by leaps and bounds. Its smile indicates a friendly company, welcoming all. Our Asian heritage is reflected through the lower body of the frog that is reminiscent of a Chinese gold ingot, and a bowl filled with rice. The Chinese Character “荣” means growth. The frog’s head and belly also symbolises the number “8” that is an auspicious number. |
Sakae Sushi, Apex-Pal’s flagship brand, is a trendy quick service kaiten (conveyor belt) sushi concept that has become synonymous with a fun-filled, value for money dining experience. From Day One, we had set out to build Sakae Sushi into the world’s top recall brand for sushi and casual Japanese dining.
As the only kaiten sushi chain to offer a fuss free two-tier pricing system, our customers can sit back and enjoy their meal without having to constantly think and calculate the bill they are chalking up. Besides more than 100 types of sushi, we also offer a large variety of delicious fare including salads, yakimono (grilled), teppanyaki, pasta and many more.
As the Innovative Food People, the restaurant constantly delights its customers with unique technology such as our patented interactive menu and self service hot water taps built into each table.
Today, Sakae Sushi has become a yardstick for excellence where quality and service is concerned. Not only do we use top quality ingredients, we also enrich our sushi rice with Vitamin E so that our customers will benefit from it. Investing in customer service is another priority area that Apex-Pal takes pride in. All these have won the brand numerous awards including the Singapore Promising Brand Award, CitiBusiness-SPBA Regional Brand Award, Singapore Innovation Award and Singapore Service Class.
Since our first outlet was established in September 1997, Sakae Sushi has leapfrogged to become Singapore's largest kaiten sushi
chain, with an impressive record of more than 60 bustling outlets worldwide. Wherever you are in the world, you can enjoy more
than 200 of your favourite dishes at the same quality and best value, always. With Sakae Delivery, Sakae Sushi is now just a
phone call away @ 6388 8383 as we bring your favourite dish to your doorstep.
For more information about Sakae Sushi, please visit us on our website. |
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With the strong belief that nutritious food can help the young achieve good health and
well being, Apex-Pal launched the Sakae@Campus brand in March 2007. An extended brand from our flagship brand, Sakae Sushi, Sakae@Campus aims to play a part in the
national effort to set young Singaporeans to eat healthily.
Operating from a kiosk in school canteens, we bring all-time favourite Japanese rice(donburi) and noodle (udon) dishes to students at very affordable student prices. So far, it’s a hit with students craving for good healthy Japanese food which has the same quality that’s found in all other Sakae Sushi outlets.
For more information, please contact us. |
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Set against a backdrop of contemporary elegance, Sakae Teppanyaki is casual dining at its best. The large teppanyaki griddle fitted with a granite counter and lined with seats round the edges is at the heart of this open dining concept. This is the place to be for teppanyaki food lovers who want to indulge in a premium range of their favourite dishes at value-for-money prices.
Apart from regular items such as beef, chicken and prawns, we serve the freshest seafood including live lobster, bamboo clam and oysters.
Not only do we believe in dishing out the best, our team of experienced chefs enjoys creating a unique menu that will add to your dining experience. One example is the Teppanyaki Seafood Chawanmushi which uses an onion as a bowl. In line with our philosophy of serving healthy Japanese food, there is a wide selection of mushroom and vegetable dishes. Customers can even opt for brown rice when they order Fried Rice or our super-fragrant Garlic Rice.
While a relatively new concept, Sakae Teppanyaki has received rave reviews and is fast becoming a hot favourite among food lovers. Since its debut in January 2007, we now have eight outlets islandwide.
For more information, please contact us. |
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Leveraging on the Sakae brand name is our new kid on the block – Sakae Pizza. Launched in May 2007, Sakae Pizza is a Japanese pizza delivery service. Casual and fun is the theme of the day all year round as customers can select from a good choice of both savoury and fruity pizza including Unagi Oshinko, Teriyaki Chicken or Beef, Chinmi, or traditional all-time favourites such as Mushroom Cheese or Turkey ham.
Check out our Sakae Delivery menu |
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Apex-Pal Corp Website – Our Brands
Apex-Pal International Ltd, The Innovative Food People, is proud to be the first to open a halal Japanese conveyor belt restaurant in Singapore.
Launched as a halal restaurant in March 2008, Hei Sushi is the answer for everyone who loves healthy and tasty Japanese food, especially those in the Muslim community, and those who prefer ‘no pork no lard’ dishes.
At Hei Sushi, diners get to choose from a comprehensive menu of over 200 varieties of delicious Japanese dishes. With our first halal restaurant strategically located near all the amusement parks, Hei Sushi is definitely an ideal dining location for any family outing.
Check out our outlets today!
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Sho-U is a symbol of unprecedented boldness, inspired by the dramatic intensity and vivid hues of the Japanese Kabuki theatre. The design, conceptualised by Mr Colin Seah of Ministry of Design, provides a dining experience which juxtaposes the spirit of the ‘traditional’ with an unconventional and surprising aesthetic. On entering the restaurant, guests walk through a narrow bright red ‘hall’ that leads to a black dining area before opening up to a pure white 38-seat dining hall that overlooks the bustling Clarke Quay.
Located on the 3rd floor at The CENTRAL, guests will be enthralled by the beautiful scenery, fine cuisine and professional service that is all about U. Indeed, Sho-U, which is derived from ‘shoyu’ – an essential ingredient in Japanese food, lives up to its namesake and features as an essential diet of food loving people here.
Besides receiving excellent reviews from major dailies and national broadcast stations, Sho-U has also scored by being the first Singapore restaurant to be conferred two international design awards. These are the coveted Gold Key Awards for Excellence in Hospitality Design – Restaurants/Fine Dining category, the highest international award for Hospitality Design and the inaugural International Design Awards.
For more information, please contact us. |
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Those with a sweet tooth will be delighted with our mouth watering ingenious treats using premium ingredients such as Bud’s Ice Cream of San Francisco and fresh fruits. The specialty of Crepes & Cream is its ingenious and inventive crepes. More than just desserts, Crepes & Cream specialises in sweet and savoury crepes. Its aromatic, wafer thin crepes are made from a custom blended crepe mixture unique to Crepes & Cream. Reflecting its international appeal, its savoury crepes come in an assortment of fillings that cut across various cuisines including Japanese and Italian.
With a total of seven outlets in Singapore and the Philippines, Crepes & Cream has proven itself to be a hip and trendy space where our guests can sit back and enjoy a quick snack or hangout with friends.
For more information, please contact us. |
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Set up in 2001, Nouvelle Events aims to be Singapore’s Best Food & Beverage Consultant. Today, it remains as the only specialist caterer in Singapore that can offer a unique kaiten (conveyor belt) sushi experience. This is made possible by an award-winning patented portable conveyor belt that can transplant the kaiten experience virtually into any venue, be it a corporate function room or the garden in your backyard.
As the Innovative Food People, the Nouvelle team of dedicated chefs and creative consultants spares no effort in making any private or corporate party as well as product launches exciting and enjoyable for their guests. Besides offering excellent buffet fare, ‘live’ stations can be set up to serve up appetizing local or international favourites prepared instantly by our chefs.
It also manages a central kitchen that supports the Sakae Sushi chain of restaurants and distributes air-flown Norwegian salmon and sushi to major hotels and restaurants every month.
For more information about Nouvelle Events, please visit us at www.nouvellevents.com |
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Hibiki describes a resounding sound; a resonance. Our aspiration for Hibiki is that its offerings would be like its namesake, creating waves of resonance in our culinary landscape and memories. Where fine food is simply quality ingredients paired with tradition and imagination.
Hibiki offers discerning diners a taste of contemporary Japanese cuisine combining strong Japanese culinary traditions with the finest ingredients. With over 20 years of experience under his belt, Executive Chef Toshihiro Ueda (Tommy-san) heads the culinary team at Hibiki.
Centrally located at Singapore Flyer, guests can dine amidst a sleek, modern interior that's simple yet cosy. Our menu selection ranges from your usual sushi and sashimi to Teppanyaki and Robatayaki (one of the traditional Japanese grilling style). For those who prefer to relax and unwind, Hibiki is the right place to dine in as we have an adjourning Sake salon with a well-stocked list of premium sake.
Given its great location, Hibiki is definitely an ideal location for family and friends. Call our friendly staff at tel: 6338 2454 to make a reservation today. |
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